Enviro Chainsaws had an original brand identity disparate from the masculine genre in which its products are positioned. A new logo icon and typeface, and colour palette was incorporated in to the new look and feel.
The new branding includes a bold, minimalist and modern iconic tree. The design is comprised of a balance between circular curves (alluding to rotary cutting chains and blades) and hard straight lines. The contrast creates a subtle pleasing design which is no wonder since it mimics real life.
Pantone+ Solid Coated 7743C
C 74 / M 38 / Y 100 / K 30
R 64 / G 100 / B 47
Hexa #40642f
Pantone+ Solid Coated 575C
(76% Tint)
C 48 / M 25 / Y 69 / K 3
R 140 / G 158 / B 107
Hexa #8c9e6b
Pantone+ Solid Coated 7761C
(9% Tint)
C 0 / M 0 / Y 4 / K 4
R 244 / G 243 / B 234
Hexa #f4f3ea
Pantone+ Solid Coated 624C
C 60 / M 30 / Y 50 / K 0
R 116 / G 152 / B 137
Hexa #749889
Pantone+ Solid Coated 7761C
C 60 / M 50 / Y 100 / K 0
R 128 / G 123 / B 61
Hexa #807a41
Pantone+ Solid Coated 158C
C 0 / M 70 / Y 100 / K 0
R 243 / G 112 / B 33
Hexa #f37021
The primary colour palette of warmer greens and ivory further associates the brand with nature. The typeface's category, weight, colour and case strengthens this connection in balance with the icon
Old
New